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<h1><a href="http://earth.columbia.edu/"><span style="text-decoration:none"><img border="0" width="197" height="33" id="Picture_x0020_5" src="cid:image001.png@01D11BAE.D484D6B0" alt="Earth Institute"></span></a><o:p></o:p></h1>
<h1>Quantified: Redefining Conservation for the Next Economy<o:p></o:p></h1>
<h3>Wednesday, November 18, 2015 from 5:45 pm to 6:45 pm<o:p></o:p></h3>
<p class="location"><strong>Location:</strong> Columbia University, Morningside Campus, Northwest Corner Building, Room 501<o:p></o:p></p>
<p class="contact"><strong>Contact:</strong> For further information regarding this event, please contact Alyssa Rome by sending email to
<a href="mailto:arome@ei.columbia.edu">arome@ei.columbia.edu</a> .<o:p></o:p></p>
<p class="MsoNormal"><a href="https://calendar.columbia.edu/sundial/webapi/register.php?eventID=80408" title=""Register for this event" t "><span style="text-decoration:none"><img border="0" width="112" height="33" id="Picture_x0020_3" src="cid:image002.gif@01D11BAE.D484D6B0" alt="Register"></span></a><o:p></o:p></p>
<p class="shortdesc"><strong><o:p> </o:p></strong></p>
<p class="MsoNormal"><img border="0" width="700" height="467" id="Picture_x0020_4" src="cid:image003.jpg@01D11BAE.D484D6B0" alt="cid:image002.jpg@01D11BAE.4DA985F0"><o:p></o:p></p>
<p class="shortdesc"><strong>Speaker: Joe Whitworth, </strong>Author, Patented Inventor; President, The Freshwater Trust<o:p></o:p></p>
<p class="MsoNormal">The Earth Institute and the School of Continuing Education's Master of Science in Sustainability Management (MSSM) present “Quantified: Redefining Conservation for the Next Economy" with Joe Whitworth, author, <b>patented inventor and president
of The Freshwater Trust.</b> <o:p></o:p></p>
<p>In “Quantified,” Whitworth draws lessons from the world’s most tech-savvy, high-impact organizations to show how we can make real gains for the environment. The principles of his approach, dubbed quantified conservation, will be familiar to any thriving
entrepreneur: situational awareness, bold outcomes, innovation and technology, data and analytics, and gain-focused investment. This no-nonsense strategy builds on the inspirational environmental work begun in the 1970s, while <b>recognizing that the next
economy will demand new solutions.</b><o:p></o:p></p>
<p>As President of The Freshwater Trust, a conservation nonprofit headquartered in Portland, Oregon, Whitworth has put quantified conservation into practice, pioneering the model of a “do-tank” that is dramatically changing how rivers can get restored across
the United States. The stories in “Quantified” highlight the most precious of resources — water — but they apply to any environmental effort. Whether in the realm of policy, agriculture, business, or philanthropy, Whitworth is charting a new course for conservation.<o:p></o:p></p>
<p><a href="https://www.islandpress.org/book/quantified" target="_blank" title="">QUANTIFIED</a>
<o:p></o:p></p>
<p>Google, Apple, Amazon, Uber: companies like these have come to embody innovation, efficiency, and success. How often is the environmental movement characterized in the same terms? Sadly<b>, conservation is frequently seen as a losing battle,
</b>waged by well-meaning but ultimately ineffective idealists. Joe Whitworth argues it doesn’t have to be this way. In fact, it can’t be this way if we are to maintain our economy, let alone our health and the health of the planet.
<o:p></o:p></p>
<p align="center" style="text-align:center">For more information on the MSSM visit
<a href="http://sustainability.ei.columbia.edu" target="_blank" title="MSSM">sustainability.ei.columbia.edu</a><o:p></o:p></p>
<p align="center" style="text-align:center">For more information on the Earth Institute visit
<a href="http://www.earth.columbia.edu" target="_blank" title="The Earth Institute">
www.earth.columbia.edu</a><o:p></o:p></p>
<p class="MsoNormal"><o:p> </o:p></p>
<p class="MsoNormal"><o:p> </o:p></p>
<p class="MsoNormal"><b><span lang="EN-AU" style="font-size:10.5pt;color:#225187;mso-fareast-language:EN-AU">Bruce M. Kahn, Ph.D.<o:p></o:p></span></b></p>
<p class="MsoNormal"><span lang="EN-AU" style="font-size:10.5pt;mso-fareast-language:EN-AU">Portfolio Manager<o:p></o:p></span></p>
<p class="MsoNormal"><span lang="EN-AU" style="font-size:10.5pt;mso-fareast-language:EN-AU">Sustainable Insight Capital Management<o:p></o:p></span></p>
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<p class="MsoNormal"><span lang="EN-AU" style="font-size:10.5pt;mso-fareast-language:EN-AU">New York, NY 10010<br>
(646)-790-4816<o:p></o:p></span></p>
<p class="MsoNormal"><span lang="EN-AU" style="font-size:10.5pt;color:#225187;mso-fareast-language:EN-AU"><a href="mailto:cindy.thio@sicm.com">bruce.kahn@sicm.com</a><o:p></o:p></span></p>
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<p class="MsoNormal" style="text-align:justify;text-autospace:none"><b><span style="font-size:8.5pt;font-variant:small-caps;color:#1F497D">Please read:
</span></b><span style="font-size:8.5pt;font-variant:small-caps;color:#1F497D"><o:p></o:p></span></p>
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