[SPN-Discussion] Learn about Life Cycle Analysis from a Pro

[Jennifer van der Meer]

Learn about LCA from Jacob Madsen
Date: Thursday April 2nd
Time: 6:00 - 8:00 PM
Venue: Smart Design
601 W 26th Street, Suite 1820
RSVP in advance: j [at] o2nyc [dot] org

Jacob Madsen
Energy and Climate Change
ERM

LIfe cycle analysis often generates surprising findings, telling us which
product is greener. The Hummer or the Prius? Cotton diapers or disposable?
Paper or Plastic? Join us for one of the leading LCA experts. Jacob Madsen
works for ERM and is an expert in Life Cycle Analysis, and was
instrumental in building SimaPro, one of the leading software tools for
conducting "hard core" LCAs.

For those that attended an Intro to LCA with Lloyd Hicks, you are already
familiar with his work. Jacob was one of the people behind the recent LCA
study of Tropicana, and other famous studies comparing cloth diapers to
disposables, or revealing the true lifecycle costs of a pair of mens'
boxers for Marks and Spencer. Jacob will share his practice with the o2NYC
community.