[SPN-Discussion] December 10 - Webinar: Becoming a Brand of the Future

Mon Dec 7 14:43:01 EST 2009

 Events

Dear friends and colleagues,

We are excited to announce an upcoming webinar on December 10th by
Corporate Citizenship. Details are provided below. 

BECOMING A BRAND OF THE FUTURE: MAKING YOUR BRAND APPEAL TO CONSUMERS'
CONSCIENCES 

Brands live in a world of ever-changing expectations. Differentiating
your brand by building and keeping trust and loyalty among consumers is
increasingly dependent on social or environmental promises.  Brands of
the future anticipate, rather than just respond to, what consumers and
customer want.

Megan DeYoung, US Manager, and Liza Lort-Phillips Associate Director,
from Corporate Citizenship will shed light on the complex, brave new
world that brands are navigating.  They will draw on real-world examples
to illustrate how brands can reach the conscience consumer and will
discuss common pitfalls.  Through the course of the presentation, they
will address several important questions: 

*          How do you tap consumers' consciences with an existing brand?
Or should you develop a new brand?  

*          How do you make your brand credible?  Should you be
considering eco-labels and third party certification?

*          How do you get over the fear of being accused of
greenwashing?

*          How can you leverage a more ethical brand with your
customers?

*          Should your brand be carbon neutral?  Is cause-related
marketing right for you?  What are your other options for addressing
social issues?

The webinar will also summarize research on UK consumers' views on
ethical products conducted by Corporate Citizenship and Brand Democracy,
a strategy and research firm.  

Who should participate:  Brand managers, sales and marketing managers,
CSR managers, sustainability managers

Date:  December 10, 2009

Time:  12:00 pm EST

Cost:  FREE

Visual log-in information:   To join the webinar, visit:  
<https://www1.gotomeeting.com/join/499661537> 
https://www1.gotomeeting.com/join/499661537.  (no pre-registration
required)

Audio dial-in information:  To listen to the webinar, use the following
dial-in information:

United States:  1.914.339.0034 

United Kingdom:  44.(0).203.355.7649 

Access Code: 499-661-537 

Audio PIN: Shown after joining the meeting 

Meeting ID: 499-661-537

About Corporate Citizenship

Corporate Citizenship is a management consulting company that offers
clients around the world unrivalled breadth and depth of experience in
corporate responsibility. Since 1997, we have advised leading,
multi-national corporations on how to enhance and align their
citizenship and traditional business activities to create strategic
business value.  We work with multinational clients like Abbott
Laboratories, Unilever, Cadbury, and Pearson.

For more information contact Megan DeYoung at 
megan.deyoung at corporate-citizenship.com.

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