[SPN-Discussion] Greenwashing: What not to do!

[Eco Investment Club]

Greenwashing: What not to do!
 
Date: Tuesday July 28th, 2009
 
Time: 7 – 9:30pm: Members and First Time Visitors are FREE.  Register Here
 
Location: 655 G Street, 1st Floor
San Diego, CA 92101
(The Pannikin Building)

Not in San Diego? 

Please join us at ecoinvestmentclub.com for archive video of meetings and profitable discussion in our forum “Eco Talks” (email us at admin at einicorp.com for FREE visit).

Greenwash: a term used to describe the practice of companies disingenuously spinning their products and policies as environmentally friendly, such as by presenting cost cuts as reductions in use of resources.  It is a deceptive use of green PR or green marketing. (wikipedia.com) 

We are very fortunate to have Alan Ball and Maryanne Conlin give a presentation on “What not to do” and their experience with what they have seen over the years.  Their presentation will examine such things as what it will take to bring honesty, accuracy, accountability and transparency to the marketplace and how it affects your marketing.  Are manufacturers truly that misleading or is a lot of what’s being called “greenwash” in the eye of the beholder.  Where is the accountability for all these products and businesses making such green claims?
Alan Ball, former Director of Business Services at Qualcomm and Manager, Procurement of Qualcomm Incorporated.  Alan Ball was Qualcomm’s point person on Global Warming and the Director of Facilities in charge for LEED certification.
Maryanne Conlin has extensive experience in new product development, marketing communications, social media marketing, and strategic branding, as well as, in integrating sustainable business practices into marketing programs.  She is the lead writer for Ecopreneurist and Inspired Economist.  She spent 20 years in corporate marketing, including stints in a variety of both start-up and Fortune 500 companies, most recently as Director of Marketing for a division of a several billion dollar multi-national.
Sustainability: A Core Qualcomm Value?
In the early 1990s, the Qualcomm Real Estate and Facilities (QREF) team began incorporating energy saving strategies into all of their buildings. To date, they have completed more than 130 projects that improve energy efficiency and reduce green house gas emissions from their operations.
Some Additional Readings:
The US Federal Trade Commission: Environmental Marketing Guidelines


The Seven Sins of Greenwashing: Is Everybody Lying?
 
The Six Sins of Greenwashing
 
Who Belongs in the Green Scammer Hall of Shame?

 

Register Here 
-- 
Best Regards,
Rae Gurne
Program Manager
Eco Investment Club (EIC)
www.ecoinvestmentclub.com
661-645-1797
Please consider the environment before you print this email!
This message may contain confidential and legally privileged information and is only for the use of the intended recipient.  If you are not the intended recipient, distribution or copying of this communication is strictly prohibited.
--------------------------------------
To unsubscribe from this mailing list, please click here https://www.eiseverywhere.com/emarketing/unsubscribe.php?blastid=2045&email=spn-discussion@lists.sustainabilitypractice.net
-------------- next part --------------
An HTML attachment was scrubbed...
URL: http://lists.sustainabilitypractice.net/pipermail/spn-discussion/attachments/20090724/96cc0f0c/attachment.htm