[SPN-Discussion] Where Sustainability Metrics Meet Marketing

[SPN Events]

NY MENG sponsored event

	
	


Executives are increasing "spend" for sustainability and green initiatives
across all media.  This is part of a paradigm shift in business practices
and brand development.
 
Join Us for:                   
"Where Sustainability Metrics Meet Marketing"
Leveraging Sustainability for Enhanced Brand and Business Growth

This seminar discusses some of the skills and credentials that marketers
need to powerfully lead the sustainability conversation within their
organizations. Where Sustainability Metrics Meet Marketing shows how
sustainability metrics are being leveraged for setting new standards,
generating new business opportunities and strengthening brand across
multiple stakeholders. We will cover the following in context of their
triple bottom line impacts:

*	The role of metrics in reporting and compliance including carbon
foot-printing and Green House Gas reporting 

*	Metrics used to develop and monitor a sustainability strategy such
as the Global Reporting Initiative and Sustainability Balanced Scorecards 

*	The impact of certifications, supply chain and consumer focused
metrics on brand 

*	Examples of  leveraging sustainability as a powerful marketing
platform 
 
Where Sustainability Metrics Meet Marketing
 

Date:  Monday April 19, 2010
Time: 5:30 PM to 8 PM
Program: 6:15-7:30
 
$25 Early Registration 
$35 After April 12, 2010
Location: The University Club of New York
                 1 West 54th Street (at Fifth Ave.)
                  New York, NY
 
.

5:30 Reception to discuss area resources for Sustainable businesses
Lite refreshments will be served
Business attire: jackets mandatory for men

To register 
https://www.123signup.com/register?id=mjkyz
<http://r20.rs6.net/tn.jsp?et=1103283741111&s=1&e=001NMvCH4wBBcT5Za31URLqaxk
5RFgQr5Q3ON1gNPJIxRDqWVMM23VdLPDBWb7luGmsw3zs0tP5qJf1udLxVGyJ5gt7oegB8k9jETN
fkafNGxmz1ZMIC31hMi8Ka-QZ9SylE-uVxXaHbXA=>  
At Meng New York Chapter monthly events
 
A copy of the Sustainable Enterprise Fieldbook, co-authored by one of your
evening's presenters, William G. Russell, will be given away to a lucky
attendee
 
SPEALKERS: William G. Russell: Managing Director of SustainEdge, and
Formerly the US Environmental Practice Leader of PricewaterhouseCoopers;
Frances Schlosstein: President of the Triple Bottom Line Strategies Group
(www.thetblsgroup.com
<http://r20.rs6.net/tn.jsp?et=1103283741111&s=1&e=001NMvCH4wBBcQUekC01tP11EJ
A2TTtlSVjjxGKXG8n0XFHTfIQoFW_sWaFPXssTA6MWOhhJLDhjVquksuTekN--Gn1fFdntNk6cCc
j_Jv_i6JFwV1ypDuLhA==> ) and Mary Reilly:  sustainability expert certified
in LEED, Six Sigma and Charrette by NCI.
 
For information: Frances Schlosstein 646-431-7605 or
<mailto:frances at thetblsgroup.com> frances at thetblsgroup.com
	
	
 
 
Mary Reilly
908-967-6044
 
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