[SPN-Discussion] YOU ARE INVITED: June CSR Social with Jeff Dubin, June 28, VIG Bar

[Lucia Candu]

WHAT: June CSR Social: Green Products & Consumers: Is the Conventional
Wisdom Right?
...............................................................................

WHEN: Monday, June 28, 6:30 pm

WHERE:
The Vig Bar - Backroom
12 Spring Street
corner of Elisabeth
New York, NY
http://www.vigbar.com/

SCHEDULE:
6:30 - 7:00 Open Networking
7:00 - 7:30 Presentation by Jeff Dubin, founder of Green Meridian, a green
marketing research start-up
7:30 - 8:30+ Open Networking

COST: Suggested donation $5

RSVP: lcandu at yahoo.com

ABOUT: Jeff is the founder of Green Meridian, a marketing research
firmdedicated to helping green marketers succeed with both core green
consumers
and the mainstream. His firm recently completed a study of women’s green
household cleaner and personal care product purchasing patterns. Using the
Green Product Adoption Framework™ he developed, Jeff identified drivers of
green product use as well as several barriers preventing the wider adoption
of green products.

Jeff has developed his strategic marketing expertise in a series of
marketing research, product management, and new product
developmentpositions at Novartis, Thomson Reuters, and management
consulting firm ZS Associates. Jeff's marketing research experience spans a
wide variety of quantitative and qualitative approaches. He holds a B.A. in
Psychobiology from Yale and an MBA from Columbia. Jeff maintains a blog and
an e-newsletter at http://www.greenmeridian.com/ .
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