[SPN-Discussion] UPDATE - Articulate Your Why for the New Year

Marissa Feinberg marissa at triplebottomwhy.com
Fri Dec 21 07:00:16 PST 2018


Join this program that dives deep to articulate your Why — for yourself, your brand, and your audience. 


** Wow, this happened.
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Dear friends,
I recently shared an invite to "Articulate Your Why," and it sold out in 1 hour. Our venue offered a larger space, increasing the RSVP limit, but we were sold out again by the end of the day. I apologize if you did not get to attend, but I learned something valuable -- you are hungry for this content!

My NEW Master Class dives deeper to articulate your Why -- for yourself, your brand, and your audience. You will develop new messaging to integrate across your storytelling, whether you are strengthening your brand story, crafting your personal narrative, or pitching different audiences.

Articulating your Why is the foundation for solid storytelling, translating your vision into a story that resonates. A stronger story will empower your brand to better connect with your audience. Finding your personal Why will make you feel more connected to your work, elevating your inspiration for the New Year.

Learn more and discover if this class is right for you (http://www.triplebottomwhy.com/foundation/) . As a holiday gift, I am offering early-bird pricing for a limited time. Feel free to share with friends!
Gratitude,
Marissa


** ARTICULATE YOUR WHY
*MASTER CLASS*
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** WEEK 1 - YOUR PERSONAL WHY
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“There’s something that makes him/her tick,” is what we think when we interact with a passionate person. Inspired people attract others to be part of their vision and story. Through guided exercises, learn to articulate your personal Why and stay connected to it, elevating your inspiration for the New Year.


** WEEK 2 - YOUR BRAND’S WHY
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Knowing and articulating your brand’s purpose is critical. Leadership and team members that keep their eyes on the Whys stay inspired and motivated, attracting core communities. Be one of the people who can articulate your brand’s Why, a fundamental building block for your brand story.


** WEEK 3 - YOUR AUDIENCE’S WHY
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This is the most important Why! How are your audience’s Whys aligned with yours and your mission’s? How can you best connect your story to your audience? We will map our communities and their respective Whys. We will test these Whys between classes, getting outside feedback.


** WEEK 4 - TEST + PIVOT YOUR WHYS
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Now that you have identified your Whys and audiences, you have developed a test for your narrative. Bring your updated Whys for a final presentation. When you finish articulating and testing your Whys, you have the foundational work for solid storytelling, and a method to pivot in the future.


** WEEK 5 - INTEGRATE YOUR WHYS
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Strengthen your brand story, craft your personal narrative, and integrate your Whys for storytelling across audience channels. Bring your work to the final class for feedback. Your Whys strengthen storytelling for your bio, website, brand messaging, social media, sales decks, and many more touch points. You will connect and engage audiences, winning their support to make the impact you want to see in the world.


** TESTIMONIALS
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"I found an immediate value return in Marissa's Why discovery work. Marissa's questions made easy for me to contemplate and articulate my values, digging deep to capture my inner Whys. Seeing the parallels between my own Why, my company's Why, and my customer’s Why, was fascinating and enlightening - I always felt the connection, though this reinforced the relationship. Marissa worked with me to tie these pieces together into a cohesive story that resonates. I even used the results of our session in conversations with two clients very next day!"


** GREG IORIO (https://www.linkedin.com/in/gregiorio) , FOUNDER, CONDOR CONSULTING
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"One of the greatest ways that Marissa adds value is by getting the client to establish their story by figuring out their Whys. With this foundational work, I was able to publish my first book and gain media attention before and after the launch. I had many 'aha' moments that led to the ultimate establishment of my coaching and speaking business. In addition, through Marissa’s programs, I gained clarity around why I wanted to pursue a speaking career, my specific areas to focus and continue to get different perspectives on how to execute each idea in building my platform."


** MELLANY PAYNTER, AUTHOR, SPEAKER, ENTREPRENEUR (http://www.mellanypaynter.com/)
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** ABOUT THE INSTRUCTOR
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As Founder and Chief Storyteller of Triple Bottom Why, Marissa Feinberg is a marketer, brand builder, digital maven and media whisperer with a passion for championing new ideas and connecting people. Feinberg raises the profile of her clients, developing the platform for them to achieve their goals, whether they are raising awareness or capital. From Fortune 500 companies to seed-stage organizations, Feinberg's clients have been featured in The New York Times, BBC World, Bloomberg, Fast Company, Entrepreneur, Inc., Forbes, and NBC, among countless others. Prior, Feinberg co-founded Green Spaces NY, acquired by MissionHUB, becoming Impact Hub NYC.

WHERE + WHEN
The Assemblage Nomad
114 East 25th St; NY, NY 10010
MONDAYS, Excluding Holidays:
1/28, 2/4, 2/11, 2/25, 3/4
7 PM - 9 PM


** ARTICULATE YOUR WHY,
THE FOUNDATION FOR STORYTELLING
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When we believe in something or someone, we become their best champion because we are inspired to share their narrative. When we unlock the right message, our ability to create even more champions is endless.


** SIGN UP TODAY FOR EARLY-BIRD PRICING
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Space is limited. For the full program description and more information, learn more and sign up today if this resonates.

LEARN MORE / RSVP (http://triplebottomwhy.com/foundation)
Inspired? Share on social 🙏
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Triple Bottom Why . 114 E 25th Street . New York, NY 10010 . USA
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